Maruti Suzuki S-Cross Review, Test Drive & Video Review

Maruti Suzuki makes another attempt at breaking into the premium segment with the Maruti Suzuki S Cross. We drive it to see if it has what it takes to compete in an increasingly tough segment, and also elevate the Maruti Suzuki brand at the same time.

The premium car segment has been a tough nut to crack for a number of carmakers in India. The combination of a good product, along with the requisite brand reputation to make a vehicle perceived as premium might seem easy in theory, but the demanding Indian consumer has made many a company bite the dust when it comes to getting this combination right.

Maruti Suzuki knows this all too well. Having established complete dominance in the mass market segments, over the years the company has tried numerous times to break into the premium segment – but with little success. And it’s not as if the products were lacking. The Kizashi and Grand Vitara, for instance, were both very capable products, but getting the consumer to believe that the Maruti Suzuki brand can be premium is something that has eluded them till now.

Maruti Suzuki S-Cross Review, Test Drive & Video Review