Ford Figo Aspire Review, First Drive

With the sub-4m sedan segment growing exponentially in the Indian market, Ford has high expectations from its latest offering – the Figo Aspire. We drive it to find out how it’ll fare against stiff competition from likes of Maruti Suzuki, Hyundai and Honda.

The sub-4m sedan segment is an anomaly that exists only in India. It’s come about due to a very strange law. No one that we’ve asked has been able to provide us with a logical reason as to why a vehicle under a certain length and engine size should qualify for lower taxes. But, that’s a discussion for another day. The reality of the matter is that the sub-4m segment exists in India, and its success in our market in growing by the day – making it something that no mass manufacturer can afford to ignore.

To give you an insight into the segment’s size and popularity, consider this small fact: in June 2015, the highest selling car in India was the Maruti Suzuki Dzire, with sales of nearly 22,000 units – automatically making it the Ford Figo Aspire toughest rival.

Ford Figo Aspire Review, First Drive